Abstract

This study investigates the impact of organic dining establishments on customer satisfaction within Bulacan, Philippines, employing a descriptive quantitative approach. Residents of Malolos, Bulacan, who had patronized organic dining establishments, served as respondents, with a sample size of 124 selected based on recommendations for meaningful results. The sample included customers and employees from three selected organic restaurants. A questionnaire comprising demographic questions and a Likert scale to measure various aspects of the dining experience was utilized as the primary research instrument. Data were collected through printed questionnaires administered to the selected respondents, preceded by quick interviews with restaurant owners or managers to verify the offering of organic foods. Descriptive analysis techniques, including frequency distribution and percentage calculations, were applied to determine the number of respondents and assess customer satisfaction using weighted mean calculations. Limitations of the methodology included potential respondent bias and limitations inherent in self-reported data, as well as the focus solely on quantitative data, potentially overlooking nuanced qualitative insights. However, the alignment between research questions and the methodology appeared appropriate, as the quantitative approach allowed for systematic measurement of factors influencing customer satisfaction in organic dining. To enhance future readiness, integrating advanced technologies such as artificial intelligence for data analysis could provide deeper insights into customer preferences and behaviors, enabling more accurate predictions and actionable insights for organic dining establishments.

Keywords: Organic dining, Customer satisfaction, Descriptive quantitative approach, Bulacan, Philippines